BigCommerce is rapidly becoming the ecommerce platform of choice for business-to-business (B2B) companies. With its robust feature set designed specifically for B2B needs, more and more wholesale, manufacturing, and distribution businesses are making the switch. In this post, we’ll explore the key benefits BigCommerce offers B2B companies and the top features that make this platform stand out.
Benefits of Using BigCommerce for B2B
When researching ecommerce solutions, B2B businesses have unique requirements that many platforms fail to address. BigCommerce offers native functionality ideal for B2B with benefits like:
- Multi-channel sales capabilities: Sell across multiple sales channels including web stores, marketplaces, sales reps and more from one central hub.
- Advanced pricing rules: Create customer-specific pricing, bulk order discounts and negotiate quotes with full visibility.
- Role-based user accounts: Give sales reps, channel partners and support staff access to areas relevant to their jobs.
- Robust API: Highly customizable to integrate with ERPs, 3PLs, accounting software and proprietary systems.
- B2B checkout: Collect all essential business buyer info at checkout like company name, tax exempt forms etc.
- Global sales: Built-in multi-language and currency support for over 100 countries.
These advantages allow B2B companies to unify their systems, sales channels and global operations within BigCommerce for smoother selling and order processing.
Top Features for B2B Ecommerce Success
In addition to the inherent B2B advantages above, BigCommerce packs a punch with features purpose-built for business merchants. Here are some of the top capabilities:
1. B2B Customer Groups
Easily categorize business customers into groups with specific pricing and discounts. This simplifies account management for sales reps and ensures accurate, consistent pricing.
2. Quote Requests
Allow prospective buyers to request quotes online instead of buying directly. Sales reps can then negotiate pricing per inquiry.
3. Shared Catalogs & Price Lists
Share password protected digital catalogs with customer groups showcasing your product lineup and associated pricing.
4. Multi-Warehouse Inventory
Link multiple warehouses or 3PLs so inventory quantities stay updated in real-time across all sales channels.
5. B2B Checkout Fields
Collect vital business details like company name, tax ID numbers, PO numbers etc. right at checkout for seamless order processing.
6. Advanced User Permissions
Granular user permissions allow nuanced access for sales reps, channel partners, administrators and support agents.
7. Robust B2B APIs
Highly flexible APIs enable deep integration between BigCommerce and other business systems powering B2B processes.
8. B2B Landing Pages
Create custom B2B portal pages with account signups, shared catalogs, quote requests and other self-service features.
This combination of purpose-built B2B functionality empowers modern B2B merchants to drive online sales while streamlining back-end order and account management.
Why Choose Anchor Group for BigCommerce Implementation?
As a BigCommerce partner, Anchor Group brings years of hands-on experience implementing the platform for complex B2B companies. Our team combines deep technical expertise with category-specific knowledge working with manufacturers, distributors and wholesalers.
We take time to understand your business, existing software integrations and global operational needs. This allows us to configure BigCommerce as an extension of your ecosystem versus an isolated system. Our B2B clients benefit from custom solutions like:
- Integrating BigCommerce with ERPs and 3PLs
- Global multi-site setups with multi-language and multi-currency support
- Headless architecture implementing progressive web apps (PWAs)
- Complex pricing rules for customer groups with volume discounts
- Custom B2B portal pages with self-service account features
- Staff user accounts with fine-tuned permissions
- Secure hosted forms collecting tax ID numbers at checkout
- Interactive quotes connected to sales rep workflows
- Tailored share catalog and price list functionality
This strategic combination of B2B-specific platform expertise and deep customization is why Anchor Group is the ideal partner for planning, implementing and supporting your BigCommerce initiatives from kickoff to go-live and beyond.
Conclusion
As more B2B companies transition online, identifying the right ecommerce platform is critical for long-term success. BigCommerce offers an impressive array of B2B selling features along with robust APIs for customization. Even more valuable is working with an agency like Anchor Group possessing specialized expertise on leveraging BigCommerce’s capabilities to maximum advantage.
To learn more about a tailored BigCommerce implementation for your B2B company, contact the experts at Anchor Group today!
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